JB Hi-Fi NOW Platform Strategy

A unified experience.

Role
UX and Design Lead
Scope
JB Hi-Fi NOW, bringing music, eBooks and video under one brand

Outcomes

  • Music, eBooks and video launched under one NOW brand
  • First global partner of the US-based UltraViolet initiative
  • An eBook marketplace built with Australian publishers to rival Amazon
The JB Hi-Fi NOW Video app icon: a yellow circled film clapper on a dark rounded square



The JB Hi-Fi NOW eBooks app icon: a yellow circled open book on a dark rounded square



The JB Hi-Fi NOW Music app icon: a yellow circled music note on a dark rounded square



The unified JB Hi-Fi NOW landing page, the three services offered as one under 'Let us entertain you. Anywhere, anytime.' over a dimmed wall of album art
The Music panel of the unified site, teal, with the web player and phone app shown side by side
The eBooks panel, yellow, with the reader shown on desktop, tablet and phone
The Video panel, purple, with the same film playing across a laptop, tablet and phone

Responsible for combining all of JB Hi-Fi’s digital offerings into one cohesive brand, under the JB Hi-Fi NOW umbrella.